Out of fashion

Vogue Magazine has always been special, standing apart from its competitors, despite the fact that it essentially offered to readers all the same ' glamorous ' things said about the famous social events and wrote about the latest fashion trends. However, when only appeared in Vogue Russia, the selection of readers ' glossy ' was not so great: yes, there were Cosmopolitan, Harpers Bazaar, and even Elle, but throughout the company clearly did not have a senior fellow with a reputation for fashion bible.

And in the 1998 crisis in Russia, launched a local version of Vogue. At the helm stood a graduate of the publication of the Philological Faculty Doletskaya Allen, who managed to work in the media consultant to the company De Beers, as well as in the department of arts and public relations of the British Council.

How to tell colleagues Doletskaya, Glavred Russian Vogue has managed to blend in with a number of international editions of the magazine, being demanding, strict and committed person. According to the recollections of those who found the start of Russian Vogue, to work with Doletskaya, people almost got up in the queue, but in those days, the domestic ' glossy ' journalism took place during the formation, so the authors formed the base is not easy.

Anyway, for 13 years at Vogue Doletskaya managed to pull first, and then securely fasten the Russian version of the magazine in a number of its foreign counterparts and, consequently, has become an integral part of the magazine, which, strictly speaking, corresponds to the current standards of fashion magazines in general and the legendary . For example, the famous Anna Wintour, the same devil who wears Prada, stands at the head of American Vogue in autumn 1988, and going, it seems, is not going anywhere.

But Doletskaya, according to the head of the publishing house Conde Nast International, engaged in production of Vogue, Jonathan Newhouse, the magazine was about to leave for a long time. This is not just talking to his bosses, including Newhouse. ' Some time ago, Allen told me that she would resign as chief editor of Russian Vogue, a position she held for nearly 13 years, and start a new life - maybe write a book or try a new career. As Russia - and the world - was still in a difficult economic situation, I asked Alain to wait until it is more opportune moment ' - said in a presidential address ID.

According to PR- director of the Russian branch of Conde Nast Anna Ryzhov, Doletskaya should withdraw from Vogue September 1. However, she said Glavred newspaper Vedomosti that it intends to cease cooperation with the legendary magazine, no later than July 29. His plans for the future Doletskaya yet no one is divided, and in general prefers to remain silent. And where there is silence, of course, there are rumors.

Alena Doletskaya was born January 10, 1955 in family physicians. She graduated from the Philological Faculty of Moscow State University named after M. In. University. After graduation worked for a while Philology. Translated into Russian of the book Ray Bradbury, William Faulkner and several Australian writers. Over the years, the work in the company of De Beers, on the radio ' BBC B ', and the German television channel RTL and the British Council. In 1998 she became editor in chief of the Russian edition of Vogue. Worked at his post for 13 years.

Thus, there is a version that Allen went Doletskaya not by choice but by the will of the leaders of Conde Nast. Not that they were fired or forced her to write the statement, but at some point plans for the shared development of Vogue, which is believed to media analysts, chief editor did not suit. The company reportedly plans to revise the approach to income generation and reduce the number of advertising space in the magazine (which is even superuspeshnogo Russian edition will have some difficulty ), and also focus on developing an online version of Vogue.

However, in the case of Doletskaya reason for leaving is not so important - decision was made, and a great experience and ' glossy ' professionalism will not leave without the creator of Russian Vogue. Market players, and some readers care more about the issue of a new Chief Editor. It is clear that in the distant 1998 to work at Vogue queues, and in this 2010-m wishing to become a steering fashion magazine more than enough. All the more so for 13 years in Russia has increased the number of professionals who are able not only to distinguish from Kenzo Hermes, but wisely manage the publication of.

But representatives of the media world limited by two candidates for the prestigious post of chief editor is extremely Vogue. It was reported that a place in the chair of the Russian version of the editor of the authoritative magazine on fashion can take either the current edition of Tatler Russia Glavred, and consultant editor of Glamour magazine in one person - Victoria Davydova, or has recently lost her post of chief editor of L'Officiel Evelina Khromchenko.

Davydov, once started its way into the ' glossy ' just in Vogue, and then topped Glamour, and in 2008 became the chief editor Tatler, which produces all the same Conde Nast, so its transition to the left without a chief editor magazine was considered a plausible.

However, the focus on himself pulled Khromchenko Evelyn, who was also chief editor of Vogue predicted. The piquancy of the situation lay in the fact that she Khromchenko couple of months ago, was literally driven out of L'Officiel - as they say secular characters, was a terrible scandal. The main reason of dismissal has been called that Glavred engaged ' construction of his personal career to the detriment of the magazine L'Officiel' ( Khromchenko works in the transfer of ' Fashion verdict ' on the First ). The vacant place was occupied by the publisher 's wife, Maria Eugenia Zmievtsa Neva.
Shortly after the dismissal Khromchenko on the official site of Russian Vogue appeared videotape an interview with the ex- chief editor L'Officiel has very Doletskaya. Even though that Glavred Vogue party avoided controversial topic of personnel changes in a competing publication, especially the spiritual conversation of women did not work - it is clear, such is the cruel world ' gloss '. All of this interview, of course, was more like a game than a serious conversation between two professionals, but in the course of this clearly staked Khromchenko embarrassing project Doletskaya asked his colleagues the following: ...

Khromchenko Doletskaya said that she had on this subject is completely different point of view, and compared with a good editor in chief conductor of the orchestra, which eventually becomes ' seasoned, more interesting, like good wine '. Just a week after this interview Glavred Vogue declared resignation from the magazine and publishing house, took the issue.

When you see the news all of a sudden remembered the question of the wear editor Doletskaya. Like, so Glavred Russian Vogue has prepared the public for their care and at the same time asked the smenschitsy possible that it is something to think about it. In Khromchenko was more optimistic view of things, which, however, did not become a guarantee of employment in the former studio Doletskaya.

Victoria Davydova.
Victoria Davydova born April 6, 1968 in Moscow. She graduated from the Economics Faculty of Moscow State University named after M. In. University. Defended her thesis on the economics of the beauty industry. She worked at an advertising agency McCann Erikson. In 1998 participated in the launch of Russian Vogue. He worked in the magazine as a director of the beauty within five years. In 2004 led the Russian edition of Glamor. In 2008 she was invited for the post of chief editor of Russian Tatler. While working at Tatler has also been a consultant Galmour. July 28, 2010 led by Vogue. While serving as chief editor Tatler Davydov changed Xenia Solovyov.

Less than a day since the announcement of resignation Doletskaya, as representatives of the Conde Nast distributed a press release, which reported the appointment of a new chief editor. At the head of the Russian edition of Vogue got that same Victoria Davydova, which runs the Tatler. Choice FM is not surprising - after all, Davydova know what Vogue, because she, along with Doletskaya put on their feet the Russian edition of fashion magazine. The publishing house in the Davydov high expectations and believe that it will make a Brave New Vogue.

Doletskaya Care - a major event for the national ' glossy ' Journalism. As they say former colleagues, chief editor Vogue, she was the ideal editor for the magazine - a skilled manager, a good boss and a talented journalist. But the era ended in Vogue Doletskaya. It is unclear how this will affect the magazine, after all, Russian Vogue 've never had another head, but probably substantial changes in the structure and concept of the publication will not happen.

In fact, for the most Vogue - the most powerful brand with a rich history - all of these staffing woes did not have any significance, because it has long been a self-. The expression ' because that tells Vogue' is a strong argument for anyone who enjoys fashion for more than a decade. In front of this magazine, who won his unquestioned authority, is his name, not the name of the chief editor, who by virtue of the existing order of things can not remain at the helm of the magazine ever.

And readers, as well as in the past 118 years, will continue to receive their portion of fashion news and vivid images, and the fact that in the office of editor will do a little rearrangement, none of them will not even notice. This season, fashion is not upset about leaving the editor, is now actually glad the appointment of a new. Because so says Vogue.






Permanent address.

News from Skypecine. com.